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Using SMS for renewal reminders, claim updates and marketing campaigns can help insurance organisations improve customer service and increase business efficiency. The insurance industry is highly competitive and customers will simply switch to another provider if they have a bad user experience or poor customer service. At the centre of…

Grabbing people’s attention, in a time when we are bombarded with messages from all directions, is a tricky business. The common text message however, despite its age and simplicity, is still one of the most effective ways of communicating. Taking this one step further, flash SMS is even more effective.…

Despite developments in technology and social media, SMS is still one of the most reliable and effective ways of getting information across to customers. For some psychological reason, people just don’t seem to ignore text messages as much as they do with email or physical calls. It probably has something…

Communication with customers is key for business, and SMS simply provides another channel to achieve this. Although limited in its size and content length, if done properly, it can be extremely effective. Communication is obviously a two-way process and if you therefore want to use SMS as a channel then…

Good service management is essential for businesses to succeed, but keeping on top of all service due dates can be a headache for any organisation. Notifying and alerting customers, engineers and third party providers about service renewals and jobs is quite often a manual process, which is time-consuming and prone…