What is promotional SMS?

SMS API SMS Automation

What is promotional SMS?

Promotional SMS is a cost effective and efficient marketing tool that helps to promote your company, service or products direct to the recipients’ mobile phone. Using a promotional SMS gateway for business promotion is a primary marketing channel predominately used by B2C organisations to increase sales and maintain customer satisfaction.

Sending promotional bulk SMS communications is an effective and reliable way to keep customers informed of discounts, sales promotions and offers to help increase sales and maintain customer interaction. Promotional and marketing SMS campaigns can be time based, relevant to the recipient, delivered quickly and easy to read to help improve marketing performance.

Promotional SMS examples

A promotional SMS gateway is used to distribute bulk sales and marketing text messages to promote a company brand and its products or services. Typical promotional bulk SMS examples include:

  • Sales instore and online
  • Discount code to be used online or in-store
  • Special offers e.g. buy one get one half price, in-store only
  • Events e.g. invitations and pre-sale tickets, customer days, product launch etc.
  • Launch of a new website
  • Exclusive offer only valid for limited time
  • Competitions

The benefits of promotional bulk SMS

SMS promotional messages are a cost-effective way to promote businesses of all types, keeping customers informed of discounts, sales and special offers that may be of interest to them. Additional benefits of promotional bulk SMS include:

  • Cost effective
  • Enhances marketing campaigns
  • Increase brand awareness
  • Encourages customer loyalty and engagement
  • Improves customer communications

How to choose a promotional SMS service provider

There are several factors to take into consideration when choosing the right promotional bulk SMS service provider. The following points will help you to identify and evaluate the right bulk SMS gateway provider.

Country and network reach

An SMS service provider should not limit its service to your location. Research the market for a bulk SMS solution that can connect to a vast number of networks and countries. For example ToucanText will enable you to connect to over 1000 networks in 195 countries worldwide, making it one of the most connected SMS providers globally.

Message expiration

Ensure that the messages that you buy do not expire and once a block of SMS messages has been bought, they remain on your account until they have been sent.

SMS Message reliability and security

Make sure that the SMS provider that you are planning to use provides a secure and reliable service with easy access to a customer portal and customer service.

SMS API integration

Choose a promotional bulk SMS service that provides an SMS API that uses popular development platforms and languages such as C#, C# Async, HTTP, PHP, VB.NET, VB.NET Async APIs.

SMS automation

Having the ability to integrate with other business systems and applications will help you to automate SMS communications when certain triggers are initiated following an event or defined condition within another business system such as a CRM application. Automated SMS will help to guarantee timing, relevance and personalisation.

SMS Portal – Simplicity and user experience

Make sure that the user interface of the SMS provider that you choose is clearly laid out and easy to use. An SMS portal will simplify they way you manage your messages and contacts, view reports and assign users.

For more information on how to use a promotional SMS service provider call 0330 998 0022 or email info@toucantext.com.

ToucanText Brochure - SMS Services for Business

Our global network enables you to connect to over 7 billion people, across 195 countries, via 1600 direct-to-carrier and Tier 1 connections, guaranteeing global outreach..

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